Looking for some fresh outfit inspiration? Television personality, model, businesswoman and fashion designer Amy Childs shares her edit of our new Spring/Summer designer collections, curating the perfect post-lockdown wardrobe for her daughter, Polly.
Both Amy and Polly love bold colours and a cute, fun print, as well as a more subtle everyday style, selecting key pieces from Guess, Moschino, Fendi, Monnalisa and Alexander McQueen. We talked to Amy about her ultimate style icon, school run outfits, and Polly’s personal style.
“Do y’know what, Polly’s like, a really quirky, like, character, she loves her bright colours. It’s really random with Polly, she’ll wake up and go ‘mum I want to put a tracksuit on’, and the next day she’ll go ‘oh I want to put a dress on,’ so her style is very very different."
''My go-to outfit for Polly has definitely gotta be a very girly dress. I think Polly’s so beautiful, and I love when she puts a lovely dress on. But she’s very quirky, and I know when she gets a bit older, I think she’s gonna be very out-there with her fashion."
How would you describe your school run outfit, Amy?
"My school run outfit, d’you know what, it depends, sometimes I’ve got my dressing gown on with my crocs, and then sometimes they’re filming TOWIE so I’m really really dressed up, so I think the mum’s think, what is her fashion, I really don’t know!?"
“My style icon has got to be Victoria Beckham, I’ve loved her for years, I love her fashion, her style. I’ve grown up with her. I’d definitely have to say VB!"
What was your favourite outfit that Polly wore on her photoshoot?
“So from today’s photoshoot my best was definitely Polly in the Fendi logo dress, it was very cute, very fun, I love the bows as well, makes it really really girly, and also I did love the Moschino leggings with the jumper, I thought that was lovely as well.”
What are your favourite brands at base?
"It’s got to be your Guess jumpers, your Fendi dresses, Moschino coats, your Moncler outfits. I'm such a big fan of the base brand, everyone needs to go and check your stuff out, ‘cos it’s amazing!’
Find the best designer clothes and luxury brands for girls this season at base.