Face of base info & FAQs


Fancy being the next
'Face of base'?

We're always on the lookout for the next group of models to represent base and what we're all about. Think you've got what it takes? Just read our FAQ's below to find out how to get involved!

Applications are now closed for 2020! Please check back in Spring 2021 for the next opening.

Got a question? You might find the answer below!

  • How do we apply?

Applications are online only! Our online application portal is now closed, however if you are successful then you'll be invited to the base studio for castings for round 2 and round 3 before the final winners are selected.

  • What are you looking for?

We're on the lookout for the next ‘Face of Base’. We’re looking for individuals who stand out, who aren’t too shy in front of the camera, and who have their own style and personality. You’ll be the brand ambassadors, so we need role models.

  • What do we win?

You’ll have the opportunity to model for base for an entire year, in all our seasonal campaigns. That’s: Spring, Summer, Autumn, Winter, Christmas and maybe even more!  You’ll win the experience of being on a live photoshoot on location and in the base studio, as well as VIP treats such as discounts, clothing, and much more. You’ll also receive copies of the final images taken on set, for you to keep!

  • I'm 15/16 - can I still apply?

Yes, however our models need to fit into our clothes. Most of our brands, including Stone Island Junior, go up to age 14. As you are required to fit into our clothing for the year, you must ensure that you can fit comfortably in this age.

  • What do I need to wear to a casting if I am selected?

Wear your favourite outfit that you think best suits your personality and style. Stand out from the crowd! No outfit changes are required.

  • When do I need to arrive?

Dates and time slots will be given when applications close and the shortlist has been chosen.

  • Do I need to bring anything ?

Just yourselves! (+ parents/ guardians must be present)

  • I’m a teenager, Do I need parental/guardian permission?

All applicants need to have consent from a parent/ guardian to apply. If selected for the further rounds, all parents/ guardians will be contacted and they will need to be present at all photoshoots.

  • Where will the images be used?

If you get chosen to be a finalist the images taken at our photoshoots will be used in every aspect of the base branding, i.e. store windows and displays, website, social media, email newsletter and advertising. Literally, everywhere!

  • I don’t live near your stores, can I still apply?

Of course! Anyone can apply - whether you live in the South East and local to our stores, or whether you live further out in the South, Midlands or North!

If your question is not answered here, then contact us on Instagram @base.uk or send us a message on Facebook @basefashion.