About Us

At Base, we believe in the trend-setters, the creators, the curated. Establishing our first tailoring shop in London in 1910, we’ve been shaping the fashion industry since our humble beginnings. Today, we focus on curating the best collections of 0–16 kids clothing, from classic Stone Island Junior and Moncler Enfant staples to statement pieces from Gucci, Kenzo Kids and Burberry. Home to the freshest drops and exclusives, we love to unearth undiscovered, up-and-coming brands.

 

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OUR HISTORY

See where it all started off, and the history behind base.

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FACE OF BASE

Our best known campaign, 'Face of base' is always fresh, see the latest campaign.

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OUR STORES

Check out all of our stores, and when you can visit them!

REASONS TO SHOP

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4.7/5 RATED EXCELLENT

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AUTHORISED RETAILER

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FREE UK RETURNS

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GLOBAL SHIPPING

 

Customer satisfaction is our main aim, it starts from curating the best collections, all the way down to a positive customer experience and delivering your order quickly. We are proud to offer a 5 star service to our customers worldwide.

 

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Our buying team travels the world to ensure we stock the best global children's brands available on the market. We curate our selections to ensure that the base offer is the strongest and most exciting for our customers both in the UK and globally.

With our long standing relationship with luxury brands such as Gucci, Fendi, Moncler and Burberry we are confident that our selection is the best you’ll find.

 

 

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NEW BIRMINGHAM STORE

Our seventh brick-and-mortar store in the UK, and our first outside of London and the South East.

Find our luxury 3,500-square-foot store at our new Birmingham Grand Central location.

LAKESIDE STORE

Back to where we are known, our new store in Lakeside is open.

A curated collection of the best brands, for our Essex customers.

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Want to find our more? Why not chat to us. Click here to send us an email or use our live chat to speak to one of our friendly customer service team.